Woman out in nature, looking off camera. Woman out in nature, looking off camera.

the day job to

Dream Job Promotion

$100K to pursue your dream

At prAna, we know from experience that personal growth often lies outside your comfort zone. And sometimes, all you need is a friendly nudge to help you make that leap. That’s why we’re looking for one courageous person willing to quit their current job to pursue their lifelong passion. We’ll support your decision with a $100k prize to help get your dream off the ground.

How To Enter

Submit a 1-3 minute video that briefly details your current job and tells us what your dream job would be (you don’t have to quit your job just yet, only the finalist will be asked to do so).


We’re looking for an inspirational and original story, so let your personality shine.

When possible, show us your passion in action. If you’re an aspiring filmmaker, include an example of your work; if your dream is to be a pastry chef, show us your dishes.


Submissions will be reviewed by a panel of prAna representatives who will select a finalist based on their passion, boldness, originality, personality and quality of entry.

Once the winner is selected, we’ll ask them to quit their day job and share updates along their journey.

The $100k fund will be distributed in quarterly payments of $25k.

Eligibility Requirements

21+ years of age |
Legal residents of the US |
Entry period 8/15/19 - 9/16/19

There’s key information contained in the rules, so please make sure to review before applying.

The contest entry period has ended

Please follow prAna's social channels to find out who wins.

Share the contest with your friends below

*To share via Instagram, set your Instagram profile to public, click on the Instagram icon above to download the share image and post it to your profile.

Having trouble with your entry? Contact DreamJobSupport@prana.com

No purchase necessary to enter or win. You are not required to, and should not, quit your job to enter. Entries accepted 12:00 a.m. PDT 8/15/19 through 11:59:59 p.m. PDT 9/16/19. Open to legal residents of the fifty (50) U.S./DC age 21 and older. One (1) winner will receive cash prize paid over twelve month period. See Official Rules at prana.com/dreamjob for complete terms, conditions and judging criteria. Sponsored by prAna Living, LLC, 3209 Lionshead Avenue, Carlsbad, CA 92010.